Patients Dealing with Poverty Essay Example for Free

Patients Dealing with Poverty Essay Poverty affects almost half the world. Over three billion people live on less than $2.50 a day (Global Issues). The United States, one of the wealthiest nations in the world, accounts for almost 12% of these statistics. In addition to these people, another 50 million are â€Å"near poverty† level. Even more alarming, according to the 1999 Census Bureau, over 16% of all children in the United States live in poverty verse the recorded 12% of adults (Yahoo Health). I chose to write about people living with poverty because God has really placed the issue on my heart this year. Last May, my father lost his job and became homeless. I am happy to say he is now employed and looking for housing. After seeing the effects of poverty first hand, I have felt tremendously compelled to reach out to those in need. I have applied for an Episcopal Urban Intern Program through AmeriCorps and if I am accepted, I will be working with them starting in August. God has really blessed me with a heart of compassion and understanding, and I want to use that gift to serve others to the best of my ability. Poverty is a global issue that affects every corner of our world. There are an endless amount of people suffering in every county and many issues to be discussed. Because there are so many people affected worldwide, I am only going to focus on the effects in the United States for this essay. So, what is poverty? Poverty can be defined in several different ways. According to the US Census Bureau, poverty is measured in numbers. Any person living on a yearly income of $11,136 or under (add $2,820 for each additional person in the household) is considered to be in poverty (US Census 2010). However, the social definition of poverty is any person living with a lack of essential items such as food, clothing, water, and shelter (Think Quest). Minority racial and ethnic groups are much more likely to live in poverty. Also, poverty is much more prevalent in single, female-headed households (Yahoo Health). It is extremely important to be educated about the kinds of people living in poverty, especially if you are a healthcare worker, because the effects of their financial status greatly impact their well-being. Individuals living at or near poverty level suffer a variety of chronic ailments. They often have no health insurance so they rely on emergency rooms for care and often do not fill their prescriptions. They frequently postpone getting medical care due to lack of insurance and also have shorter life spans (Society of Teachers of Family Medicine). For every small decrease in income we see a significant decrease in health outcome. Another big concern of poverty-level individuals is that they are more likely to smoke and to live sedentary lifestyles (Hope Through Healing Hands). In a study done in year 2000, researchers found that more than one third of people living in poverty had a drug or alco hol problem. Also, more than half (56%) of those studied reported not having enough to eat at sometime in the last year (Society of Teachers of Family Medicine). Lack of nutrition, for any period of time, can cause detrimental effects on the body such as weight loss, bone deterioration, and even death (Merck Manuals). Mental health issues such as depression and anxiety were also very prevalent in this study of poverty-stricken people. Something very interesting to me about this study is that in response to interview questions about issues in daily life, personal health and/or access to health care services were the third most commonly cited concerns (employment and housing were the top two concerns). Among these health concerns, costs and health insurance coverage were the biggest issues raised. Nearly half of Americans whose incomes are below 150% of the poverty level are without insurance coverage. In contrast, only about 40% of those with incomes below 100% of the poverty level are without health insurance (Society of Teachers of Family Medicine). This is due to the target income range of government programs. Federal and state programs (such as Medicaid) help tremendously with insuring those at poverty level. However, there are many others considered the â€Å"working poor† who do not qualify for these programs. These people all too often have to choose between paying for meals and paying for health care. Those living in poverty that do have health insurance from government programs often have very limited coverage. Prescription medications and medical supplies (such as eyeglasses) are often not included. Healthcare professionals often mistake those in poverty, especially those between the 150% 200% level range, as non-compliant patients (Society of Teachers of Family Medicine). Because people living in poverty often do not come in for preventative care, do not fill prescriptions, and fail to adhere to other recommendations, they can easily be mistaken for â€Å"bad patients.† It is a common misconception that they are ignorant to the importance of health care. It is imperative to understand that these individuals are doing the best they can with the finances and resources they have available. The main solution to health care problems those living in poverty face is a change to our health care system. Coverage needs to be available to all members of society for all health needs. As healthcare workers, we are not all called to be change agents in the world for this cause. However, we can educate ourselves to better understand poverty so we can deal effectively with those patients experiencing it. Americans almost always seem to be informed of poverty in under-developed countries. They also seem to be well-aware that poverty causes poor health. Still, many in the U.S. remain unaware that this problem exists in our country as well (Hope Through Healing Hands). Healthcare providers can communicate effectively with poverty-stricken individuals by showing a genuine desire to assist and serve them. Developing a sense of empathy, not sympathy, for the person shows that you care for them rather than feel bad for them. It is important to understand that these individuals’ sense of time occurs only in the present. They rarely think of the future or what effects their present actions might have on them later in life (TFC Association). They live for today because that is all they have. It is best to project kindness to these individuals, as with any group of people. Another very effective tool for helping those living in poverty is providing resources. Researching free or low-cost programs in your community and sharing them with these patients is a great way to help. Using appropriate humor is also a great way to lighten the mood and bring a smile to someone’s face that may be experiencing financial hardships (TFC Association). There are so many problems poverty brings upon an individual. Living with this burden can truly effect a person is so many ways. As a healthcare worker there is only so much we can do to assist people at these low-income levels. Although we can not provide a means for them financially or fix the living situation they are in, it is important to understand the impact we can have just by being compassionate. If you work in an office with ignorance to this issue, it is vital to inform those around you about the effects of poverty on health care. Before jumping to conclusions about a patient who is non-compliant, you may want to ask questions to find out if it is due to poverty. The key is to treat them with dignity and respect, regardless of their social status, and you really will make a difference. Works Cited 1. Poverty Facts and Stats — Global Issues. Global Issues : Social, Political, Economic and Environmental Issues That Affect Us All — Global Issues. Web. 24 Mar. 2011. http://www.globalissues.org/article/26/poverty-facts-and-stats. 2. Poverty. Yahoo! Health. Web. 24 Mar. 2011. http://health.yahoo.net/galecontent/poverty-and-health#povertyintheunitedstates. 3. Poverty Data Poverty Threshholds U.S Census Bureau. Census Bureau Home Page. Web. 24 Mar. 2011. http://www.census.gov/hhes/www/poverty/data/threshld/index.html. 4. Finding Solutions to Poverty. A Dollar a Day: What Is Poverty? Web. 24 Mar. 2011. http://library.thinkquest.org/05aug/00282/over_whatis.htm. 5. Understanding the Culture of Poverty. Society of Teachers of Family Medicine. Web. 24 Mar. 2011. www.tfcassociation.org//10Beveridge%20Todd%2022OCT%20THU%20Plenary.ppt. 6. Poverty and Healthcare: Fatefully Linked. Hope Through Healing Hands. Web. 24 Mar. 2011. http://www.hopethroughhealinghands.org/_uploads/Pov erty%20and%20Healthcare_Fatefully%20Linked_Johnson%20City%20Press_6.21.09.pdf. 7. Undernutrition: Disorders of Nutrition and Metabolism: Merck Manual Home Edition. Merck Co., Inc. Is a Global Research-driven Pharmaceutical Products Company. Web. 24 Mar. 2011. http://www.merckmanuals.com/home/sec12/ch153/ch153a.html. 8. â€Å"Health Needs of People Living Below Poverty Level.† Transplant Financial Coordinators. Web. 24 Mar. 2011. http://www.stfm.org/fmhub/fm2001/may01/special2.pdf.

Politics of Piety by Saba Mahmood Essay examples -- islamic women, gend

The book I chose to read for the final paper was Politics of Piety by Saba Mahmood. This book although interesting was very difficult to follow. Mahmood basically broke the book into two parts. The first part goes into detail of the Islamic women’s mosque movement in Egypt. Mahmood explains her 2 years of â€Å"field work† experience and also critically analyzes Islam women in the Islamic culture after 9/11.The second part of the book focuses on the ethics, autonomy, and piety of the women in this culture. Throughout the entire book Mahmood references Foucault which I found really interesting showing his influence and ideals from his own research. The main idea I think Mahmood is trying to get across is stated in the epilogue of Politics of Piety: â€Å"†¦This attempt at comprehension offers the slim hope in this embattled and imperious climate, one in which feminist politics runs the danger of being reduced to a rhetorical display of the placard of Islam’s abuses, that analysis as a mode of conversation, rather than mastery, can yield a vision of coexistence that does not require making others life worlds extinct or provisional.† (Mahmood, 2005, p.199) In retrospect I found that Politics of Piety relates to the concepts of gender and the law, legal pluralism, and finally autonomy and self-determination that we learned throughout the semester. Gender and law are a big part of Politics and Piety. The women’s supposed role to gain any autonomy in this movement need to be subordinate to their female virtues in order for them to gain a more public role in their political and religious life. (Mahmood, 2005, p.6).My impression of this movement is that women involved in Islamic politics and religion are still governed by a patriarchal authority. A... ... influence the laws that are made in regard with these concepts in mind. Gender and law is the whole mosque movement and how Islamic women today are slowly changing and gaining some power. Legal pluralism is all the systems in place and their influence of the Islamic women. Autonomy and Self- Determination is the rights, choices, and freedoms these women are gaining through this movement and the changes after 9/11. Works Cited Foucault, M. (1995). Discipline and punish: the birth of the prison (2nd Vintage Books ed.). New York: Vintage Books. Mahmood, S. (2005). Politics of piety: the Islamic revival and the feminist subject. Princeton, N.J.: Princeton University Press. Merry, S. E. (1988). Legal Pluralism. Law & Society Review, 869-896. Steinbrich, S. (1990). The Social and Legal Position of Lyela Women (Burkina Fas). Journal of Legal Pluralism, 30-31, 869-894.

Philosophy and Socrates Essay

SOCRATES THE PHILOSOPHER Socrates is a noteworthy and important historical figure as a philosopher, because of his and his pupils’ influence on the development of the philosophical world. His teachings, famous arguments, and ideas began the outgrowth of all later western philosophies. Born in 469 BC just outside of Athens, Socrates was brought up properly, and thoroughly educated. He was raised as most Athenians; developing both physical and mental strengths. Socrates then went on to learn from Archelaus the philosopher. Here he studied astronomy, mathematics, and was introduced to philosophy, which was a new concept at the time. Archelaus taught of explanations for the world with a scientific approach. Socrates, however, turned away from this idea and created his own. He decided that instead of trying to understand the universe, a person should try to understand himself. To express his philosophy, Socrates spent his days in the marketplace of Athens, telling people of his ideas. His voice was heard, and he was soon declared to be the wisest of all men. Socrates’ was skilled in the art of arguing. He developed a method by which he would win every debate. His favorite hobby was going to the marketplace and debating philosophical issues with other men in front of an audience. The result of these debates was that Socrates embarrassed the wise men in front of the crowd. This caused many to dislike him. After being named the wisest man, Socrates attempted to prove that this was not true. He debated with many men in the streets. These debates are some of his most famous argument methods. He started the discussion by stating that he knew nothing. As a result of the debate, he was able to prove that although his opponents claimed that they were wise, they knew nothing either. Socrates concluded that he really was the wisest man because unlike the others, he knew that he knew nothing. Socrates had many ideas and philosophies concerning issues other than the knowledge of oneself. These included explanations of the universe, the belief in god, and life’s goals. Other, earlier philosophers, had many different interpretation for the makeup of the world. Some believed that it was made out of numbers, others thought that it was made of a single substance, or many different substances, while still conflicting philosophers theorized that everything was formed out of atoms, and even illusions. Socrates had his own, different ideas. He believed that the world was made of forms that are not within the reach of our senses, but only of our thoughts. This means, for example, that when we think of characteristics such as roundness, we only picture ideas of it like a ball or a wheel. Therefore, he assumed that we only understand specific things that participate in our lives. In his search for the inner truth of oneself, Socrates theorized the explanation to the question of what the goals of life are. He concluded that everyone tries to find the meaning of happiness and goodness in their existence. This is the purpose of life. However, true happiness comes in many forms and is disguised in a way that people spend their lives looking for goodness, but finding only the evil in which it is concealed. The only way to discover true happiness, goodness, and the right way, is to fully understand oneself. Socrates did not believe in the Greek gods or religion. He had his personal view of god. Socrates felt that there must be some form of divine power because everyone seemed to believe in some kind of god and religion. He also believed in a sort of immortality. He hypothesized that there was an afterlife. His explanation for it was that people who had achieved goodness in their lives knew where they were going afterwards, and that evil people tried to ignore the fact that immortality existed. He preached that the soul was a person’s true being, and that our goodness in life reflected on the goodness of our souls. According to Socrates, each individual should try to make his soul as moral as possible so that it can be like god, which will allow the achievement of an afterlife. Debating in the marketplace of Athens was not Socrates’ only daily activity. He also taught his philosophies to a group of students in a small classroom. These students were much like disciples. They respected and followed in the philosophies of their teacher. Socrates’ most famous pupil, Plato, went on to become a great philosopher like his mentor. Socrates lived through and fought in the Peloponnesian War. After Athens’ defeat, the democracy was replaced by a tyranny. This did not bother Socrates much because his belief in government was a rather simple and apathetic one. He thought that no matter what kind of government subsists; it should be followed solely because a form of law and order must exist in a society to control it. One of the tyranny’s leaders was a former pupil of Socrates and hated his teacher. He tried to make life harder for Socrates by banning the t eaching of philosophy in the streets. Socrates ignored him. In response to this, the tyrant tried to kill Socrates; but the tyranny was overthrown right on time to prevent this. A new democratic government came into power, the leader of which, Anytus, also hated Socrates because his son, who was the philosopher’s pupil, turned away from the family’s business to become a philosopher. Anytus had Socrates arrested on charges of corrupting Athens’ young and turning them away from Paganism, the Greek religion involving a belief in many gods. Anytus announced the death penalty as a punishment for this crime. It was obviously an outrageous sentence for a crime that was not even committed. Socrates was brought before a jury and instead of using his debating skills to defend himself, he did nothing in his own defense because he was convinced that the entire trial was a joke. The jury voted on the death penalty. Now Socrates had a chance to appeal to the court. He was entitled to suggest forms of punishment other than death to satisfy his crime. Instead of proposing a reasonable penalty, Socrates suggested ridiculous ones which angered the jury; causing them to vote on the death penalty once again. Socrates did not seem to mind at all. He was sent to prison and lived their surrounded by his friends and disciples for his last few days. His life ended by drinking hemlock as his friends cried at his bedside. Only after this scandalous death, did all of Greece realize what they had done; that they had killed one of the greatest philosophers of all time. Socrates’ life achievements were vast. He introduced new ideas and theories into the philosophical world. His pupil, Plato, went on to influence all of the western world’s philosophical development. Socrates began the evolution of philosophy throughout the world. He took the first step toward advancing modern philosophy, as we know it. His theories and ideas were a whole new concept that helped progress the western philosophy through all of later history. In conclusion, Socrates’ historical importance is great, due to his extreme influence on the evolution of the world’s ideas of philosophy. Even though Socrates never made written records of his work, his finest and most successful pupil, Plato, recorded much of his teacher’s accomplishments and deeds. From these history has learned so much as to be able to advance and heighten its entire philosophical viewpoints; and until this day, learn from the ancient philosopher, Socrates. INTERVEIW WITH A PHILOSOPHER: Mark ? Socrates, you were raised and educated in many different fields, why did you decide to spend your life as a philosopher? Socrates ? It is true that I have been educated in the arts, literature, and gymnastics as a youth; but in my continuing education as you may already know, I was taught by Anaxagoras, the famous early philosopher. His theories were not ones with which I would agree; such as those stating that all things were made of tiny substances which contained a little of everything, that the sun was a hot rock, and that the moon was made of earth. For these teachings, he was banished from Athens. Nevertheless, he was a good teacher and allowed me to realize that my philosophies were going to be antiscientific and quite different from his. My following philosophical teacher was Archelaus, with whom I studied mathematics, astronomy, and philosophy. I knew that my opinions and theories were strong, I had performing and arguing skills, and my ideas would consist of principles rather than sciences. The simple lifestyle of the philosopher appeals to me. I enjoyed the unusual behaviors that I associated myself with. All that really interested me was the great mysteries of philosophy, and the questions of knowing oneself, which I devoted my life to learning and teaching. Mark ? Your teaching was remarkable and much can be learned from studying it even after your death; why is that you never bothered to record your works for later generations? Socrates ? Many have asked this before and for quite obvious reasons. Most other noteworthy historical figures did keep a record of their works ever since the invention of written language, yet not one of mine exists in writing. I do not exactly know the reason for this. Whether there are records of my work or not, does not matter. I will forever be remembered by my loyal pupils, the Athenian population, and the world. Furthermore, nothing I ever said was of too great importance. And to tell you the truth, I never really wanted to take the time to keep useless records. That nonsense did not concern me nearly as much as most of my other problems as a philosopher. I had to make money somehow, to support my wife and three sons. As you might have guessed, being a philosopher does not exactly bring you riches. One of the reasons I began teaching was to make money. Also, I had to deal with many people’s constant hatred of me, mainly due to my victories in debates against them. Some, with high political positions, even wanted me dead at points of my life. And one even succeeded. So, you see, no matter how simple and easy going my life may seem, there are quite a few difficulties attached to it. Mark ? Your trial and death are quite interesting and famous historical events. They have been interpreted by many and confused some; what caused you to make such drastic and unusual decisions, the consequence of which you knew forehand? Socrates ? This I am aware of. As a matter of fact, some even claim that I was mentally ill, and blame that as the cause for my actions. This of course I deny. The truth includes a mixture between my philosophical beliefs and the thoughts that have occurred to me during my last days. I always believed that there is an after-life. And that must have somehow influenced my decisions. Even though the religious part of this came to me only afterwards. At first many others and I thought that this ridiculous trial was an obvious hoax. Who would have thought that such a crime, which I was evidently not guilty of, be punished by the death penalty. I fooled with the court. They on the other hand were quite serious about it. In the last days, I realized that there was no way out. True I could have argued with the court and won. I could have escaped using the plan devised by my dear friends. But since there was a high-ranking leader who wanted me dead, it was going to happen no matter what. Furthermore, my governmental beliefs stand true in all situations; the law should be followed and that is all. There was not much I was willing to do. After some thinking, I decided to go along with the law, after all, I had lived a happy life. One that I was proud of living, no matter how unusual it may appear to others. I was an old man of seventy. I found and understood myself, and had achieved happiness and goodness. There was nothing more that I desired. I knew what was waiting for me after death and was ready for it. Word Count: 2066.

Positive And Negative Impact On Child Development

â€Å"It was nerve-wracking. I knew there were things I couldn’t do or say or else I’d be in moved again. You could be moved for the slightest on your part. That was always hanging over your head. You couldn’t really trust anybody† (Posnick, 2012). This is what many children are feeling when subjected to live under foster care. Today’s children living in foster are forced to comply and accept changes made by adults, that decide for their wellbeing. Becoming resilient to life circumstances, in an attempt to find someone that will care for them when abandoned or left to fight for themselves. This paper will discuss foster families as a cultural dilemma, the positive and negative impact on child development, and strategizing ways to help empower†¦show more content†¦In order to promote healthy development, children need to feel the stability of a family. Family stability is the structure component, but it is also the bond they create with a c hild, the consistency and the love they demonstrate to a child that is not biologically theirs. Attachments at infancy, gives children the comfort and security to explore their own environment and grow developmentally in all domains. Other positive outcomes, having family stability in foster care are in health, academic, and social emotional. According to Harden( ) â€Å"consistent and positive relationships with their parents are more likely to have positive health behavior and lower levels of illness†¦perform better academically†¦ and less likely to drop out of school... reared in stable relationships are more likely to have positive relationships with peers and more prosocial skills†. 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How a child is raised and treated as they are brought up has a lot to do with the kind of person they will be later in life. Therefore, it can have either a positive, negative, or even both positive and negative effects on a child as they are growing up. Certain factors of parenting play a big role such as how the parent use discipline, warmth and nurture, communication

How I Have Healthy Relationships - 816 Words

In the recent past, I have come across 2 kinds of people and they made me to realize how important to have healthy relationships in life. One who self-invite themselves into your lives without even knowing you and call themselves as your friends. Neither do they know what it takes to be your friend nor do they have any genuine interest in knowing or understanding you but they expect you to treat them as a friend. Guess they just like to see a long list of friends in their Facebook or something. As long as you are a person who don’t really care much about the kind of relationships, you share with the people or if friends for you are just a bunch of people that you hang out on your past time, these can be your excellent company. But if are a person who don’t mind to have very few friends in life, but genuine and like to emotionally get connected or for whom friends are a very important part of life, a supporting system and family, these people are not just the right choice. Your one mistake in a relationship can leave scars in the relationship. You cannot be yourself with them. You don’t enjoy the fr eedom to express how you feel about them. They fail to understand certain facts about relationships. Two people can never become FRIENDS overnight or relationships that are born out of selfish intentions will have to face an expected and an early death. It takes time, understanding, patience, forgiveness, tolerance, knowing each other, love, care, genuine emotions andShow MoreRelatedWhat Is a Healthy Relationship?866 Words   |  3 PagesWhat is a healthy relationship? healthy relationship What makes a relationship a healthy relationship? What makes a relationship a healthy relationship? Is it love? Suprisingly no. Some relationships are lovable but destructive for both partners. Is it sex? Well for some sex is not a reason to stay in relationship even if its great. 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Essay about The History of Chemistry - 833 Words

Chemistry is the science of the composition, structure, properties, and reactions of matter, especially of atomic and molecular systems (dictionary). And technology is the branch of knowledge that deals with the creation and use of technical means and their interrelation with life, society, and the environment, drawing upon such subjects as industrial arts, engineering, applied science, and pure science (dictionary). Chemistry helps our advances in technology, and technological alterations that affect our lives in many ways everyday. Because of science, we have complex devices like cars, X-ray machines, computers, and phones. But the technologies that science has motivated consist of more than just hi-tech machines. Technology extends our†¦show more content†¦This makes it a type of ionizing radiation and making it harmful to living tissue. They are fully controllable, unlike natural sources. But have been proven to be harmful to our health but enough research has been condu cted to ensure maximum protection to the patients. (Artificial Radiation).But also if you limit the amount of radiation exposure it will be safe for the patient to use. Medical X-rays have a disadvantage because they expose people to radiation. FDA regulates radiation-emitting products including X-ray machines. But everyone has a crucial role in reducing radiation while still getting the maximum benefit from X-ray exams. (Reducing Radiation from Medical X-rays) But when treating cancer patients they may be healed through radiotherapy, where beams of high energy X-rays or gamma rays from cobalt-60 are used. The ionizing capability of X-rays is aimed to kill the malignant cells, so they can reduce the dose around the healthy tissue. Artificial radiation is limited because of the risk factors it contributes. 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Customer Management Nefab Company Free Essays

string(224) " about its current customers as well as prospective customers will ensure the services offered to them are offered in the best manner available to satisfy the customer positively impacting on the levels of customer loyalty\." Introduction Customer management has been an integral part of business processes since the early days of business, even before money was introduced. Development of products and services aimed at meeting the needs of the customer is what determines the effectiveness of the customer retention and loyalty strategies (Rao Perry, 2002). This paper analyses the operational methods and strategies adopted by Nefab Packaging Company- UK in providing products and services and their effectiveness in terms of customer satisfaction Background information The main business area for Nefab Company is packaging. We will write a custom essay sample on Customer Management: Nefab Company or any similar topic only for you Order Now It is an international company with global coverage. Its headquarters is in Sweden, but it has numerous subsidiaries in Europe and America including the UK (Nefab Group, 2013) where I happen to be one of the employees. Most of its operations involve working closely with other businesses around the globe with the intent of providing them with the best quality packaging solution for their products. Nefab Company has close to 20 major customers around the world with numerous other small customers distributed all over Europe. The company handles its customers using two approaches; its large global customers are all handled by the central management of the organisation while the other small to medium sized customers are handled at the company’s local offices in the respective countries (Nefab Group, 2013). To enhance its competitiveness and sustainability as a global packaging company, it has recently introduced customer relationship management department (Nefab program Manager, 2 012). This department operates under the human resource department and is responsible for development and implementation of systems aimed at ensuring the levels of customer satisfaction are high in the company. Some of the main functions of this department are (Nefab program Manager, 2012): Developing and focusing sight on the customers Pay attention to customer lifetime value Develop management support for a customer focussed strategies Developing effective value for data collected from the customer Developing an understanding of the levels of management involvement in customer management Developing flexible business processes to support a wide range of customer needs Advising the IT department on what to develop as an approach of enhancing customer satisfaction The current customer relationship management system operates based on Microsoft’s CRM system. It is currently implemented in most divisions of the company (Nefab program Manager, 2012). Currently, the company is working towards increasing the levels of integration of those services into the business function and ensuring that all the guidelines and strategies are used efficiently to realize maximum benefit from the new department in the organisation (Nefab Group, 2013). The Company’s Customers This company works in the business to business sector and therefore all its customers are businesses seeking for packaging services. The main struggle for the company is to develop long-term relationships with other businesses globally. The fact that the company has very small customers, it is very important for the company to maximise on customer satisfaction as it cannot afford to lose any customer and must struggle to attract more in the global market. The major customers for this company are companies in six global industrial segments: Vehicles, Aerospace, Healthcare equipment Industry, Energy, and Telecom among many other industries. The things that our customers are seeking are packaging products that are reusable and at the same time easily expendable. The packaging should also be designed in such a way that the quality of the products is not affected during transport. Moreover, the current levels of environmental sensitivity by many companies have resulted to companies seeking packaging that are as green as possible and have minimal harm to the environment. Furthermore, the customers require packaging that is optimal in terms of weight to minimize the cost of transportation of the product. These are the main areas that customer relationship management department is focussed on in this organisation. This company has developed an approach that ensures all its customers are well known. The system is based on customer segmentation in terms of products they buy from the company. The segmentation is also done based on regions. This is important since the company has subsidiaries distributed all over the world. The process of product development is done through consideration of the specifications of each customer. This is mainly achieved by developing products based on customers’ instructions and directions. The application of customer segmentation allows this company to meet the needs of almost all its customers. Customer Objectives The development of this department will be central in promoting a sense of security, a feeling of being in control and trust among customers. The main reasons behind the development of the customer relationship management department in this organisation were to (Nefab program Manager, 2012): Enhance customer lifetime value; Develop the best strategic information and communication; Develop customer retention strategies; Enhance the levels of customer satisfaction . This company developed this department as a central participant in the process of expanding and maintaining market share successfully. Particularly, retention of customers can be achieved through learning relevant information, such as expectations, preferences, habits, and names about customers (Nefab program Manager, 2012). This department is expected to develop a one-on-one relationship with customers as an approach of ensuring that they come back frequently developing close association between the company and its customers. Furthermore, the department is also expected to increase the level of IT integration into customer management, resulting in high levels of intimacy between customers and the company. The high levels of using IT allow the organisation to a variety of employees in managing customer relationship removing the barrier associated with personalised attention of the customer (Nefab program Manager, 2012). This will result to sustained organisational performance and hence profitability even if certain employees are no longer working with the organisation. Therefore, there are three main customer-related objectives in this initiative; customer retention, customer satisfaction, and customer loyalty (Nefab program Manager, 2012). The introduction of customer relations management department is expected to enhance the level of customer loyalty. By making this company more knowledgeable about its current customers as well as prospective customers will ensure the services offered to them are offered in the best manner available to satisfy the customer positively impacting on the levels of customer loyalty. You read "Customer Management: Nefab Company" in category "Essay examples" A similar case is expected in customer satisfaction. Developing a positive experience between this company and the customer has been seen as the main approach towards ensuring the customer is highly satisfied. This department is also focused on ensuring the job done by the company is the best. This will ultimately result to high level of customer retention. For inst ance, this company has been suffering from numerous instances of confusion and misconceptions especially when employees are unable to tell what has been delivered to a specific customer and what needs to be delivered and when. This has portrayed the company as unresponsive to its customers. This has dealt the company a major blow in the process as it negatively affected customer satisfaction levels. These three objectives are related to one another. For instance, a customer who has a constant repeat purchase is said to be loyal while at the same time, a customer can only be loyal if the products and services are satisfactory. Business Related Objectives This department is focused on not only fulfilling customer related objectives, but also business objectives. In terms of business, objectives are collection and analysis of data to increase the understanding levels of customer. This is important in ensuring the organisation meets the needs of the customer and is in a position to provide current and future customer needs. This is also essential in developing future forecasts for production and sales prospects. The development of process automation is also another important objective of this department. It is necessary for the enhancement of efficiency and ultimately profitability of this organisation. Most investigations agree that the most important objective of customer relation management at organisational level is to gather information. Xu Walton (2005) clearly explain the main reason for collection of information by an organisation as being to enable the organisation understand its customers, to meet the needs of the customers a nd also develop effective strategies to meet the company’s future prospects. Customer Relationship Management Strategies There various theories that try to explain the strategies used on customer relationship management. The most common ones analyse customer touch points, front office, back office, and warehousing. To be able to analyse the approach adopted by this company in managing its customers, it is necessary to review this parts. Warehousing This is the area in organisational processes that has numerous literatures regarding the implementation of customer relation management (CRM). Specifically, Bose has developed a very complex model that analyses all the necessary steps in the process of implementing CRM. This model is simplified by a list developed by David (1999). Thus, David’s list is comprehensive enough to provide guidance of the process of implementing CRM. Another implementation plan that is not as complex as Bose’s was developed by Chase (2004). The most important aspect of this plan is the detailed explanation of the integration levels. Back Office These are functions in an organisation that the customer cannot view directly (Chen Popovich, 2003). Many authors put more emphasis on the importance of an organisation using the CRM in determining the value of its individual customers. When analysing customer value, Zikmund provides a detailed review of various theories that analyse this issue. Moreover, Xu and Walton (2005) have developed a very distinct approach to classification of customers based on profit cost matrix. Another important tool that is essential in analysing customer classification is the Identify Differentiate Interact Customize (IDIC) tool (Zikmund et al., 2003). This tool is known to provide detailed information on approaches of customer differentiation and product customisation. According to Zikmund and his colleagues (2003), customisation of the various stages in product development is essential in ensuring the products meet the specific requirements of the customers. Nefab achieves product customisation through the selection of materials and concepts for product development based on the specific customer requirements. This results to production of products that are customised for an individual customer. This is driven by Nefab’s objective that aims to replace its customers packaging departments which requires complete customisation (Nefab program Manager, 2012) Another important tool that is effective on providing insights into the process to customers in terms of areas that data can be gathered from is the analytical model by Xu and Walton (2005). It is essential in developing background on the information that should be looked for. This allows a company to develop usable data from the customers especially for development of the customer based strategies. Nefab has an effective tool for data collection that is based on direct interaction with its customers on a regular basis (Nefab program Manager, 2012). Information is collected on their products on issues, such as the level of customer satisfaction and production requirement of the customer. The company also gathers information on their competitors especially on their prices and the approach to business of their competitors. More so, a better explanation on the uses of customer knowledge is provided by Zineldin (2006). A combination of theories by Xu Walton and Zineldin is used in the process of seeking information and developing effective use of the information. In a study by Wilson (2006), it was evident that it is very important to analyse the value of a customer in the process of developing long term relationship with the customer. Zikmund et al. (2003) identifies the important values of customer lifetime as the period the customer is expected to last, cost of capital, retention rate, and profit margin. This is the area that Nefab is still struggling with. Its approach is focussed on determining the profitability of each customer based on the contribution margin. However, the company has completely separated loyalty and retention from the approach adopted for determining the profitability of its customers (Nefab program Manager, 2012). According to this company, it is hard to develop a measure for profitability that is not based on income per product is uncertain and hence not realistic (Nefab program Manager, 2012). Thus, according to this company, the process of predicting future customer loyalty is impossible. The company depends on its employees to manage its customers in that the salesperson handles any conflicts or complaints from customers to ensure that they are preserved as customers of the company. In terms of relationships, Peppers Rogers (2001) suggested that the main objective of CRM is to allow an organisation to manage its customers on an individual basis. This is the area that Nefab is more focussed on. It has established its CRM strategies to ensure that customers are handled at a personal level. This is also coupled with development of personalised relations with its customers. The company strives to ensure that the customer comes back for more products and services. Nefab has established measures that increase the levels of openness between it and its customers. They allow their customers to be partners in the business (Nefab program Manager, 2012). The company has also established a variety of departments involved in management of sales including technicians, design teams and accounts manager. This is necessary to ensure each of its major customers is handled differently by the company. This is sometimes challenging to the organisation in terms of coordinating the n umerous departments in the organisation. Front office These are firm’s functions that directly interact with the customer (Chen Popovich, 2003). The IDIC model is also an effective tool for providing a description of the functions of the front office as per CRM (Peppers Rogers, 2001). The primary role of the front office is to collect information from the customer in an easy was as possible (Peppers Rogers, 2001). Nefab has tried to develop an effective front office by minimising the number of departments at the front office level (Nefab program Manager, 2012). The company has a centralised workloads and information for its large customers with global coverage. The local branches handle the other smaller customers. This allows the company to store information about all its major customers in a centralised place (Nefab program Manager, 2012). Rao and Perry (2002) explain the importance of digitizing employee knowledge. Another important contribution to this part is the Greenberg (2004), analysis of culture and its importance in the process of implementing CRM as a strategy within an organisation. His analysis is comprehensive and very central in the development of CRM strategies that meet the requirements of a specific organisation. A study by Curry and Kkolou (2004) found out that customer life cycle is very important for an organisation. They further assert that it should be handled while providing detailed information about each and every stage that the company’s customers go through. The common stages identified were targeting, translation, delivery, dissatisfaction management, and winning back lost customers (Curry Kkolou, 2004). These are the areas that this Nefab Company is struggling with. Its customer’s life cycle is initiated when they visit a customer’s firm as most of my colleagues described. This is then followed by sending of samples of packaging until the final solution is arrived at (Nefab program Manager, 2012). Once the customer has approved the design of packaging, the company delivers that packaging to the customer until when the production of a specific product comes to a stop. During this time, the company expects the customer to approach them again for a new packaging plan. The company completely lacks customer win-back and dissatisfaction management stages in the customer lifecycle. Another important area in the front office, organisational culture is analysed by Greenberg (2004). He asserts that the culture of the organisation must be changed such that it aligns with the objectives of the organisation’s CRM initiative. Thus, the success of an organisation’s CRM depends on the levels to which its objectives align with the firm’s culture. This is the area that Nefab has tried to deal with. The company has implemented an intensive training program for the sales persons with specific reference to behaviour and conduct (Nefab program Manager, 2012). The company has also equipped its workforce with computer skills. The company has endowed its employee’s a heavy responsibility especially in decision making. The company also promotes the development of independent culture at its subsidiaries. However, the cultural independence of its subsidiaries is limited as they operate based on a general cultural framework of the company. This has positively impacted the performance of the company as the decision making paths has been shortened. The negative impact of this approach is on development of a centralised decision by the firm since its subsidiaries work very independently. Customer Touch Points These are the interactions that exist between an organisation and its customers (Chen Popovich, 2003). The touch points are well illustrated in the ‘interact’ phase of the IDIC model (Peppers Rogers, 2001). This model has a detailed overview of all the necessary areas in the touch points that exist at an organisational level. According to Peppers Rogers, touch points are essential in the process of organising and streamlining the face of an organisation. Nefab Company has in the recent past involved the touch points in the process of organisational streamlining. This has been enhanced by the introduction of the CRM department as an approach to refining its front end with the endeavour to ensure its customers are well served (Nefab program Manager, 2012). The company has also increased the level of using the web as a customer interaction tool. It currently accounts for the most of the company’s customer leads. A theory by Davids (1999) is comprehensive enough in developing approaches for examining how customers interact with an organisation. Furthermore, Peelen (2005) presents possible interaction points in an organisation that is similar to the work by Davids (1999) as well as Peppers Rogers (2001). These points identified by Peelen are personal sales, telephone, e-mail, websites, and public media. Nefab Company has tried to develop effectiveness of these channels of interaction. However, the company has limited use of media such as radio and television as it assumes that their customers are less likely to be there for interaction between the company and them (Nefab program Manager, 2012). The major forms through which this company interacts with its customers is through phone calls, email and direct communication. Conclusion and Implications From the analysis, it is evident that the theories analysed by various investigators are applicable at organisational level. It is evident that using CRM in business benefits a business since it offers effective objectives for management of businesses as well as its customers. The most important objectives in this case are customer retention and satisfaction, data organisation, and in-depth understanding of the customer. From analysis of the company, it has been evident that the most important aspect of CRM is the organisation of customer information. The ultimate results of this organisation are high levels of customer satisfaction and retention as witnessed in the organisation. The ability of an organisation to meet customer requests and respond to them in time depends on how organised is the approach to the collection and analysis of customer data. This evidently results to high levels of customer satisfaction. This result because of high levels of efficiency in customer managemen t strategies. From these results, it can be concluded that for an organisation to effectively gather and organise customer information, it requires to develop a customer relation management approaches. This allows an organisation to develop a comprehensive analysis of the customer on an individual basis. This is central to capturing relevant information in an approach that allows availability of the information from all departments in an organisation. Furthermore, the main benefit of CRM is to allow organisations to own and control information about its customers and not specific individuals or departments in an organisation. This is important in limiting the implications of employees exiting from an organisation where customer information is readily available for the replacement recruits as compared to the case where there was no CRM. Moreover, CRM is important in the sense that customer information can readily be pulled and reviewed. This is an essential ingredient in organisational efficiency. In fact, new employees can use the stored information to develop an effective background about the customer. More so, CRM allows an organisation to develop approaches of handling objectives such as customer retention, satisfaction, and loyalty at once as they are assessed in terms of their impact on the organisational efficiency of the firm. Implications of the study This investigation analysed how customer relationship management is used in Nefab Company. The analysis focussed on the application of CRM in the organisation with relation to available theories that focus on the consumer market. The analysis reveals that it is important for an organisation to focus on developing strong relations with its customers other than focusing on the consumer market loyalty. Development of customer relation automatically results to high levels of customer loyalty. However, this investigation is limited to information gathered by other investigators in reference to one organisation. Further studies need to be done using more than one organisation. The investigations should collect data using quantitative as well as qualitative methodologies to further enhance the available information on the research issue. Other areas that need to be analysed in future investigations are: Analysis of the effect of company culture on customer relations; Investigate on the approaches to evaluating customer loyalty; Examine how price and customer loyalty interact. References Chase, P., 2004. A success model for CRM integration, and how to avoid the most common mistakes, New Hampshire, USA: Scribe Software Corporation. Chen, I., Popovich, K., 2003. Understanding Customer Relationship Management: People Process and technology. Bradford, UK: MCB Up Limited. Curry, A. Kkolou, E., 2004. â€Å"Evaluating CRM Contribution to TQM improvement- across-case comparison† The TQM Magazine, 16(5), 314-324 Davids, M., 1999. â€Å"How to avoid the 10 Biggest Mistakes in CRM† Journal of Business Strategy, 20(6):22-26 Greenberg, P., 2004. CRM at the speed of light, essential CRM strategies for the 21st century. New York, NY: MCGraw Hill/Osborne. Nefab Group, (2013). Nefab’s History. Retrieved from http://www.nefab.com/History.aspx Nefab program Manager, (2012). Nefab Business Plan 2013-2017. Retrieved from http://www.nefab.eu/wp-content/uploads/2012/04/NEFAB-BUSINESS-PLAN-2013-2017-v-11.pdf Peppers, E. Rogers, S., 2001. â€Å"Maximising ROI from your customer based strategy† Insights report 2001. Rao, S., Perry, C., 2002. â€Å"Thinking about relationship marketing: where are we now†, Journal of business and industrial marketing, 17(7), 598-614 Wilson, R., 2006. â€Å"Developing new Business strategies in B2B markets by combining CRM concepts and online databases†. Customer Relations,16(1), 38 – 43 Xu, M. Walton, J., 2005. â€Å"Gaining Customer Knowledge through Analytical CRM†. Department of Strategy Business System, Portsmouth Business School. Portsmouth, UK: University of Portsmouth. Zikmund, W., McLeod R., Fayge, G., (2003). Customer Relationship Management: Integrating marketing Strategy and Information Technology. New York, NY: Wiley. Zineldin, M., 2006. â€Å"The royalty of loyalty: CRM, Quality and retention† Journal of consumer marketing, 23(7), 430-437. How to cite Customer Management: Nefab Company, Essay examples