How I Have Healthy Relationships - 816 Words

In the recent past, I have come across 2 kinds of people and they made me to realize how important to have healthy relationships in life. One who self-invite themselves into your lives without even knowing you and call themselves as your friends. Neither do they know what it takes to be your friend nor do they have any genuine interest in knowing or understanding you but they expect you to treat them as a friend. Guess they just like to see a long list of friends in their Facebook or something. As long as you are a person who don’t really care much about the kind of relationships, you share with the people or if friends for you are just a bunch of people that you hang out on your past time, these can be your excellent company. But if are a person who don’t mind to have very few friends in life, but genuine and like to emotionally get connected or for whom friends are a very important part of life, a supporting system and family, these people are not just the right choice. Your one mistake in a relationship can leave scars in the relationship. You cannot be yourself with them. You don’t enjoy the fr eedom to express how you feel about them. They fail to understand certain facts about relationships. Two people can never become FRIENDS overnight or relationships that are born out of selfish intentions will have to face an expected and an early death. It takes time, understanding, patience, forgiveness, tolerance, knowing each other, love, care, genuine emotions andShow MoreRelatedWhat Is a Healthy Relationship?866 Words   |  3 PagesWhat is a healthy relationship? healthy relationship What makes a relationship a healthy relationship? What makes a relationship a healthy relationship? Is it love? Suprisingly no. Some relationships are lovable but destructive for both partners. Is it sex? Well for some sex is not a reason to stay in relationship even if its great. Then there are long distance relationships where lack of sex is a must, but couples still remain in a relationship. What makes a healthy relationship? What makesRead MoreOutliers - My Rosetta Mystery954 Words   |  4 PagesMany people believe that having a healthy diet and exercising regularly are the only way to maintain a healthy lifestyle; yet, there are other factors that people should consider when trying to stay healthy other than focusing on nutrition and exercise. Malcolm Gladwell, the author of â€Å"Outliers† discovered that the people of Roseto had better health than the rest of the people in the world because of the relationships they had in town. The relationships they built made them healthier emotionallyRead MoreMaintaining A Health y Relationship?1116 Words   |  5 PagesMaintaining a Healthy Relationship By Tianna Leon, Arizona State University (http://www.womenshealthmag.com/ author/tleon/) November 23, 2015 Nowadays good relationships are hard to come by, especially ones that are long lasting. Even if you do luck up, sometimes you can’t always determine that the relationship is fifty-fifty. Maintaining a healthy relationship is both essential and takes a lot of hard work. Surely, the definition of a healthy relationship alters between each couple, but whenRead MoreCase Analysis : Jelly Bean 1437 Words   |  6 Pagesat the age of 11, and reports that she rarely speaks to her father, and has a strong, bonded relationship with her mother. She has fair complexion and brown hair, blue eyes, and has a thin build. She is quiet and shy among strangers, and reports that she is uncomfortable expressing her true feelings with others. She states that she often bottles up her emotions in order to keep peace in her relationships, but if she has a serious issue she consults with her mother for guidance. She works hard toRead MoreAdolescent Relationships 10 Things I Hate About You Essay620 Wo rds   |  3 Pagesforming relationships, whether they are healthy or unhealthy. There is a large correlation between the self-esteem of the two people, and the state of their relationship. The lower one’s self-esteem in a relationship is, the unhealthier their relationship is likely to be. Conversely, a healthy or unhealthy relationship can also raise or lower one’s self-esteem. In the 1999 film â€Å"10 Things I Hate About You,† the relationship between Kat Stratford and Patrick Verona is an example of how a healthy relationshipRead MoreThe Effects Of Healthy And Unhealthy Relationships1426 Words   |  6 Pagesthis reflection I will discuss the impact of both healthy and unhealthy relationships have had upon my personal life. Through the examples of my father and my youth pastor Steve I will explore how my image of God as a father has grown and developed and how healthy and unhealthy relationships have changed that. I will begin by reflecting on my unhealth y relationship with my father and the negative impact that has had on my image of God. Secondly I will reflect on my healthy relationship with Steve andRead MoreBiography Of John Van Epp s Ram Plan1701 Words   |  7 Pagesbook How to Avoid Falling in Love with a Jerk. This book is a guild about how to fall in love without going crazy in the process. Throughout the book Epp explains his RAM Plan (Relationship Attachment Model) which is an interactive model developed to illustration parts of relationships that create important connections. Included in the model is: Know, Trust, Rely, Commit and Touch. â€Å"The five fundamental dynamics are the depth to which you know, trust, rely on, have a commitment to, and have sexualRead MoreHealthy Relationships834 Words   |  4 PagesHealthy Relationships Interpersonal Communication Dawn Wissinger September 7th, 2011 ABSTRACT To have a healthy relationship you must learn how to make that happen. There are five guidelines that must occur in order to make a relationship successful. When these guidelines are applied to personal, social, and professional relationships then you will be able to create a healthy one and maintain that relationship. Below you will read which ones I have found personally worked for me and how theyRead MoreWhat Are The Solid Relationship?1638 Words   |  7 PagesThe Solid Relationship In modern hookup culture, people have much more freedom on searching their own partners and committing relationships. However, most of the relationships built based on such freedom turn out to have low quality and temporary. It is because that when people establish superficial relationship and keep changing their partners, it hurt their partners and cause them to lose faith in their future relationships. The lack of security and trust make them doubt about their future relationshipsRead MoreRelationship Between Marriage Enrichment Programs1085 Words   |  5 Pagescouples maintain a healthy relationship by participating in specific activities that are geared towards promoting marital relationships (Gladding, 2011). In reading through the enrichment programs discussed in Chapter 8, I can see where each one would be deeply beneficial for every couple. The program that I believe to be the most beneficial for any couple is PAIRS, Practical Application of Intimate Relationship Skills. The PAIRS (Practical Application of Intimate Relationship Skills) program

Essay about The History of Chemistry - 833 Words

Chemistry is the science of the composition, structure, properties, and reactions of matter, especially of atomic and molecular systems (dictionary). And technology is the branch of knowledge that deals with the creation and use of technical means and their interrelation with life, society, and the environment, drawing upon such subjects as industrial arts, engineering, applied science, and pure science (dictionary). Chemistry helps our advances in technology, and technological alterations that affect our lives in many ways everyday. Because of science, we have complex devices like cars, X-ray machines, computers, and phones. But the technologies that science has motivated consist of more than just hi-tech machines. Technology extends our†¦show more content†¦This makes it a type of ionizing radiation and making it harmful to living tissue. They are fully controllable, unlike natural sources. But have been proven to be harmful to our health but enough research has been condu cted to ensure maximum protection to the patients. (Artificial Radiation).But also if you limit the amount of radiation exposure it will be safe for the patient to use. Medical X-rays have a disadvantage because they expose people to radiation. FDA regulates radiation-emitting products including X-ray machines. But everyone has a crucial role in reducing radiation while still getting the maximum benefit from X-ray exams. (Reducing Radiation from Medical X-rays) But when treating cancer patients they may be healed through radiotherapy, where beams of high energy X-rays or gamma rays from cobalt-60 are used. The ionizing capability of X-rays is aimed to kill the malignant cells, so they can reduce the dose around the healthy tissue. Artificial radiation is limited because of the risk factors it contributes. For example people have an increased chance of developing cancer later in life or developing cataracts and skin burns caused by exposure to very high levels of radiation. The X-ray machine has both its advantages and disadvantages. X-ray machines have had a major impact on our society. X-rays revolutionized how doctors detected disease and injury. By 1970, most Americans were getting at least oneShow MoreRelatedThe History of Chemistry Essay978 Words   |  4 PagesHistory of Chemistry Chemistry has been around for a various amount of years. The beginning of chemistry was first acknowledged in 10,000 BC. The ancient civilizations used technologies that came to become the makeup of the many branches of chemistry. These early civilizations would extract metal from ores, make pottery and glazes, beer and wine fermentation, extraction of chemicals from plants for medicine, making fat into soap, making glass, and many chemistry related tasks were done. AlchemistsRead MoreThe History of Chemistry Essay798 Words   |  4 Pages Chemistry and technology are together and separate. Chemistry uses technology and technology uses chemistry. The history of chemistry and technology is long going back to the ancient times. Chemistry was used even by the oldest civilizations, like Egypt. It was really popular during the medieval times. Back then it was called Alchemy, which is turning metal into gold or even about the philosopher’s stone. As the years went by, Alchemy becam e a lost art and chemistry took it in place. Chemistry ledRead MoreEssay on The History of Chemistry844 Words   |  4 PagesChemistry is defined as, â€Å"the study of the composition, structure, and properties of matter, the processes that matter undergoes, and the energy changes that accompany these processes† (Davis 3). Chemistry has been around since the dawn of time, way before humans realized what chemistry was or its importance. The building blocks of the earth, such as minerals of the soil and atmospheric gases, all arise from chemical elements. Natural resources are all chemicals or chemical compounds, and the studyRead MoreThe History of Chemistry Essay844 Words   |  4 PagesChemistry has been around for a very long time. Chemistry is the branch of physical science that studies composition, properties, energy, and behavior of matter. It is said that chemistry has been around since prehistoric times. This was in the form of everyday objects like pottery, cosmet ics and perfumes, and extracting metals from ores. Chemistry is based on the discovery and study of elements. Some elements were known to ancient man, but most were discovered by chemists and alchemists. Some sayRead MoreThe History of Chemistry Essay1235 Words   |  5 PagesThe History of Chemistry Chemistry is the science of the composition and structure of materials and of the changes that materials undergo. It is also used in improving standards of living, making it possible for such substances as rubber, nylon, and plastics to be made from completely different materials. New materials and new properties of old materials are always being discovered. Some earlier products discovered from chemical reactions are ceramics, glass, and metals. Dyes and medicinesRead MoreEssay on The History of Chemistry1804 Words   |  8 PagesThe earliest knowledge of chemistry was in 3500 B.C in Egypt and Mesopotamia. Chemistry was concerned anything that was pottery, dyes or crafts that were developed but not considerable skills because no one truly understood its purpose. The basic idea of elements or compounds were first formulated by Greek philosopher during 500 to 300 B.C when people believed fire , water, earth, and air combined to form all living and non-living things. In the beginni ng of Christianity an ancient Egyptian and GreekRead MoreEssay on The History of Chemistry928 Words   |  4 PagesChemistry has been around for a very long time. Chemistry dates back to as far as the prehistoric times. If you put the amount of time chemistry takes up in a timeline, you would split it into four general categories. The four categories are: prehistoric times - beginning of the Christian era (black magic), beginning of the Christian era - end of 17th century (alchemy), end of 17th century - mid 19th century (traditional chemistry), and mid 19th century - present (modern chemistry). It startsRead MoreEssay on The History of Chemistry: Chemistry is True Science619 Words   |  3 Pages Chemistry plays a key role in every branch of science. It has even been dated to times as early as the Prehistoric Era, and all the way up to now, the Present. We use Chemistry on a day to day basis. From Jewelry, to Fire-Works, Soap, and also, even the food we eat. Often people look at Chemistry and are bored because of the information they may not know. Science is everywhere, we just have to open our eyes and explore the world of Science. There is more to Chemistry than meets the human eye, andRead MoreHistory of the Science of Chemistry Essay882 Words   |  4 PagesThe history of chemistry makes a span of time reaching from ancient history to the present. By 1000 BC, ancient civilizations used technologies that would eventually form the basis of the various branches of the subject. Examples include extracting metals from ores, making pottery and glazes, fermenting beer and wi ne, extracting chemicals from plants for medicine and perfume, rendering fat into soap, making glass, and making alloys like bronze. The science of chemistry, alchemy, was unsuccessfulRead MoreEssay on The History of Chemistry770 Words   |  4 Pages Chemistry is the study of the composition, structure, and properties of matter and the changes that matter undergoes (Modern Chemistry, 2010 Holt McDougal pg. 3). So what if chemistry sounds boring to some people, everyone has their own opinion about a subject that you don’t want to talk about in class or the subject you know so well that if someone asked you a question you could answer in a heartbeat. Well for me chemistry is the subject I don’t know very well at all and is hard for me to learn

Customer Management Nefab Company Free Essays

string(224) " about its current customers as well as prospective customers will ensure the services offered to them are offered in the best manner available to satisfy the customer positively impacting on the levels of customer loyalty\." Introduction Customer management has been an integral part of business processes since the early days of business, even before money was introduced. Development of products and services aimed at meeting the needs of the customer is what determines the effectiveness of the customer retention and loyalty strategies (Rao Perry, 2002). This paper analyses the operational methods and strategies adopted by Nefab Packaging Company- UK in providing products and services and their effectiveness in terms of customer satisfaction Background information The main business area for Nefab Company is packaging. We will write a custom essay sample on Customer Management: Nefab Company or any similar topic only for you Order Now It is an international company with global coverage. Its headquarters is in Sweden, but it has numerous subsidiaries in Europe and America including the UK (Nefab Group, 2013) where I happen to be one of the employees. Most of its operations involve working closely with other businesses around the globe with the intent of providing them with the best quality packaging solution for their products. Nefab Company has close to 20 major customers around the world with numerous other small customers distributed all over Europe. The company handles its customers using two approaches; its large global customers are all handled by the central management of the organisation while the other small to medium sized customers are handled at the company’s local offices in the respective countries (Nefab Group, 2013). To enhance its competitiveness and sustainability as a global packaging company, it has recently introduced customer relationship management department (Nefab program Manager, 2 012). This department operates under the human resource department and is responsible for development and implementation of systems aimed at ensuring the levels of customer satisfaction are high in the company. Some of the main functions of this department are (Nefab program Manager, 2012): Developing and focusing sight on the customers Pay attention to customer lifetime value Develop management support for a customer focussed strategies Developing effective value for data collected from the customer Developing an understanding of the levels of management involvement in customer management Developing flexible business processes to support a wide range of customer needs Advising the IT department on what to develop as an approach of enhancing customer satisfaction The current customer relationship management system operates based on Microsoft’s CRM system. It is currently implemented in most divisions of the company (Nefab program Manager, 2012). Currently, the company is working towards increasing the levels of integration of those services into the business function and ensuring that all the guidelines and strategies are used efficiently to realize maximum benefit from the new department in the organisation (Nefab Group, 2013). The Company’s Customers This company works in the business to business sector and therefore all its customers are businesses seeking for packaging services. The main struggle for the company is to develop long-term relationships with other businesses globally. The fact that the company has very small customers, it is very important for the company to maximise on customer satisfaction as it cannot afford to lose any customer and must struggle to attract more in the global market. The major customers for this company are companies in six global industrial segments: Vehicles, Aerospace, Healthcare equipment Industry, Energy, and Telecom among many other industries. The things that our customers are seeking are packaging products that are reusable and at the same time easily expendable. The packaging should also be designed in such a way that the quality of the products is not affected during transport. Moreover, the current levels of environmental sensitivity by many companies have resulted to companies seeking packaging that are as green as possible and have minimal harm to the environment. Furthermore, the customers require packaging that is optimal in terms of weight to minimize the cost of transportation of the product. These are the main areas that customer relationship management department is focussed on in this organisation. This company has developed an approach that ensures all its customers are well known. The system is based on customer segmentation in terms of products they buy from the company. The segmentation is also done based on regions. This is important since the company has subsidiaries distributed all over the world. The process of product development is done through consideration of the specifications of each customer. This is mainly achieved by developing products based on customers’ instructions and directions. The application of customer segmentation allows this company to meet the needs of almost all its customers. Customer Objectives The development of this department will be central in promoting a sense of security, a feeling of being in control and trust among customers. The main reasons behind the development of the customer relationship management department in this organisation were to (Nefab program Manager, 2012): Enhance customer lifetime value; Develop the best strategic information and communication; Develop customer retention strategies; Enhance the levels of customer satisfaction . This company developed this department as a central participant in the process of expanding and maintaining market share successfully. Particularly, retention of customers can be achieved through learning relevant information, such as expectations, preferences, habits, and names about customers (Nefab program Manager, 2012). This department is expected to develop a one-on-one relationship with customers as an approach of ensuring that they come back frequently developing close association between the company and its customers. Furthermore, the department is also expected to increase the level of IT integration into customer management, resulting in high levels of intimacy between customers and the company. The high levels of using IT allow the organisation to a variety of employees in managing customer relationship removing the barrier associated with personalised attention of the customer (Nefab program Manager, 2012). This will result to sustained organisational performance and hence profitability even if certain employees are no longer working with the organisation. Therefore, there are three main customer-related objectives in this initiative; customer retention, customer satisfaction, and customer loyalty (Nefab program Manager, 2012). The introduction of customer relations management department is expected to enhance the level of customer loyalty. By making this company more knowledgeable about its current customers as well as prospective customers will ensure the services offered to them are offered in the best manner available to satisfy the customer positively impacting on the levels of customer loyalty. You read "Customer Management: Nefab Company" in category "Essay examples" A similar case is expected in customer satisfaction. Developing a positive experience between this company and the customer has been seen as the main approach towards ensuring the customer is highly satisfied. This department is also focused on ensuring the job done by the company is the best. This will ultimately result to high level of customer retention. For inst ance, this company has been suffering from numerous instances of confusion and misconceptions especially when employees are unable to tell what has been delivered to a specific customer and what needs to be delivered and when. This has portrayed the company as unresponsive to its customers. This has dealt the company a major blow in the process as it negatively affected customer satisfaction levels. These three objectives are related to one another. For instance, a customer who has a constant repeat purchase is said to be loyal while at the same time, a customer can only be loyal if the products and services are satisfactory. Business Related Objectives This department is focused on not only fulfilling customer related objectives, but also business objectives. In terms of business, objectives are collection and analysis of data to increase the understanding levels of customer. This is important in ensuring the organisation meets the needs of the customer and is in a position to provide current and future customer needs. This is also essential in developing future forecasts for production and sales prospects. The development of process automation is also another important objective of this department. It is necessary for the enhancement of efficiency and ultimately profitability of this organisation. Most investigations agree that the most important objective of customer relation management at organisational level is to gather information. Xu Walton (2005) clearly explain the main reason for collection of information by an organisation as being to enable the organisation understand its customers, to meet the needs of the customers a nd also develop effective strategies to meet the company’s future prospects. Customer Relationship Management Strategies There various theories that try to explain the strategies used on customer relationship management. The most common ones analyse customer touch points, front office, back office, and warehousing. To be able to analyse the approach adopted by this company in managing its customers, it is necessary to review this parts. Warehousing This is the area in organisational processes that has numerous literatures regarding the implementation of customer relation management (CRM). Specifically, Bose has developed a very complex model that analyses all the necessary steps in the process of implementing CRM. This model is simplified by a list developed by David (1999). Thus, David’s list is comprehensive enough to provide guidance of the process of implementing CRM. Another implementation plan that is not as complex as Bose’s was developed by Chase (2004). The most important aspect of this plan is the detailed explanation of the integration levels. Back Office These are functions in an organisation that the customer cannot view directly (Chen Popovich, 2003). Many authors put more emphasis on the importance of an organisation using the CRM in determining the value of its individual customers. When analysing customer value, Zikmund provides a detailed review of various theories that analyse this issue. Moreover, Xu and Walton (2005) have developed a very distinct approach to classification of customers based on profit cost matrix. Another important tool that is essential in analysing customer classification is the Identify Differentiate Interact Customize (IDIC) tool (Zikmund et al., 2003). This tool is known to provide detailed information on approaches of customer differentiation and product customisation. According to Zikmund and his colleagues (2003), customisation of the various stages in product development is essential in ensuring the products meet the specific requirements of the customers. Nefab achieves product customisation through the selection of materials and concepts for product development based on the specific customer requirements. This results to production of products that are customised for an individual customer. This is driven by Nefab’s objective that aims to replace its customers packaging departments which requires complete customisation (Nefab program Manager, 2012) Another important tool that is effective on providing insights into the process to customers in terms of areas that data can be gathered from is the analytical model by Xu and Walton (2005). It is essential in developing background on the information that should be looked for. This allows a company to develop usable data from the customers especially for development of the customer based strategies. Nefab has an effective tool for data collection that is based on direct interaction with its customers on a regular basis (Nefab program Manager, 2012). Information is collected on their products on issues, such as the level of customer satisfaction and production requirement of the customer. The company also gathers information on their competitors especially on their prices and the approach to business of their competitors. More so, a better explanation on the uses of customer knowledge is provided by Zineldin (2006). A combination of theories by Xu Walton and Zineldin is used in the process of seeking information and developing effective use of the information. In a study by Wilson (2006), it was evident that it is very important to analyse the value of a customer in the process of developing long term relationship with the customer. Zikmund et al. (2003) identifies the important values of customer lifetime as the period the customer is expected to last, cost of capital, retention rate, and profit margin. This is the area that Nefab is still struggling with. Its approach is focussed on determining the profitability of each customer based on the contribution margin. However, the company has completely separated loyalty and retention from the approach adopted for determining the profitability of its customers (Nefab program Manager, 2012). According to this company, it is hard to develop a measure for profitability that is not based on income per product is uncertain and hence not realistic (Nefab program Manager, 2012). Thus, according to this company, the process of predicting future customer loyalty is impossible. The company depends on its employees to manage its customers in that the salesperson handles any conflicts or complaints from customers to ensure that they are preserved as customers of the company. In terms of relationships, Peppers Rogers (2001) suggested that the main objective of CRM is to allow an organisation to manage its customers on an individual basis. This is the area that Nefab is more focussed on. It has established its CRM strategies to ensure that customers are handled at a personal level. This is also coupled with development of personalised relations with its customers. The company strives to ensure that the customer comes back for more products and services. Nefab has established measures that increase the levels of openness between it and its customers. They allow their customers to be partners in the business (Nefab program Manager, 2012). The company has also established a variety of departments involved in management of sales including technicians, design teams and accounts manager. This is necessary to ensure each of its major customers is handled differently by the company. This is sometimes challenging to the organisation in terms of coordinating the n umerous departments in the organisation. Front office These are firm’s functions that directly interact with the customer (Chen Popovich, 2003). The IDIC model is also an effective tool for providing a description of the functions of the front office as per CRM (Peppers Rogers, 2001). The primary role of the front office is to collect information from the customer in an easy was as possible (Peppers Rogers, 2001). Nefab has tried to develop an effective front office by minimising the number of departments at the front office level (Nefab program Manager, 2012). The company has a centralised workloads and information for its large customers with global coverage. The local branches handle the other smaller customers. This allows the company to store information about all its major customers in a centralised place (Nefab program Manager, 2012). Rao and Perry (2002) explain the importance of digitizing employee knowledge. Another important contribution to this part is the Greenberg (2004), analysis of culture and its importance in the process of implementing CRM as a strategy within an organisation. His analysis is comprehensive and very central in the development of CRM strategies that meet the requirements of a specific organisation. A study by Curry and Kkolou (2004) found out that customer life cycle is very important for an organisation. They further assert that it should be handled while providing detailed information about each and every stage that the company’s customers go through. The common stages identified were targeting, translation, delivery, dissatisfaction management, and winning back lost customers (Curry Kkolou, 2004). These are the areas that this Nefab Company is struggling with. Its customer’s life cycle is initiated when they visit a customer’s firm as most of my colleagues described. This is then followed by sending of samples of packaging until the final solution is arrived at (Nefab program Manager, 2012). Once the customer has approved the design of packaging, the company delivers that packaging to the customer until when the production of a specific product comes to a stop. During this time, the company expects the customer to approach them again for a new packaging plan. The company completely lacks customer win-back and dissatisfaction management stages in the customer lifecycle. Another important area in the front office, organisational culture is analysed by Greenberg (2004). He asserts that the culture of the organisation must be changed such that it aligns with the objectives of the organisation’s CRM initiative. Thus, the success of an organisation’s CRM depends on the levels to which its objectives align with the firm’s culture. This is the area that Nefab has tried to deal with. The company has implemented an intensive training program for the sales persons with specific reference to behaviour and conduct (Nefab program Manager, 2012). The company has also equipped its workforce with computer skills. The company has endowed its employee’s a heavy responsibility especially in decision making. The company also promotes the development of independent culture at its subsidiaries. However, the cultural independence of its subsidiaries is limited as they operate based on a general cultural framework of the company. This has positively impacted the performance of the company as the decision making paths has been shortened. The negative impact of this approach is on development of a centralised decision by the firm since its subsidiaries work very independently. Customer Touch Points These are the interactions that exist between an organisation and its customers (Chen Popovich, 2003). The touch points are well illustrated in the ‘interact’ phase of the IDIC model (Peppers Rogers, 2001). This model has a detailed overview of all the necessary areas in the touch points that exist at an organisational level. According to Peppers Rogers, touch points are essential in the process of organising and streamlining the face of an organisation. Nefab Company has in the recent past involved the touch points in the process of organisational streamlining. This has been enhanced by the introduction of the CRM department as an approach to refining its front end with the endeavour to ensure its customers are well served (Nefab program Manager, 2012). The company has also increased the level of using the web as a customer interaction tool. It currently accounts for the most of the company’s customer leads. A theory by Davids (1999) is comprehensive enough in developing approaches for examining how customers interact with an organisation. Furthermore, Peelen (2005) presents possible interaction points in an organisation that is similar to the work by Davids (1999) as well as Peppers Rogers (2001). These points identified by Peelen are personal sales, telephone, e-mail, websites, and public media. Nefab Company has tried to develop effectiveness of these channels of interaction. However, the company has limited use of media such as radio and television as it assumes that their customers are less likely to be there for interaction between the company and them (Nefab program Manager, 2012). The major forms through which this company interacts with its customers is through phone calls, email and direct communication. Conclusion and Implications From the analysis, it is evident that the theories analysed by various investigators are applicable at organisational level. It is evident that using CRM in business benefits a business since it offers effective objectives for management of businesses as well as its customers. The most important objectives in this case are customer retention and satisfaction, data organisation, and in-depth understanding of the customer. From analysis of the company, it has been evident that the most important aspect of CRM is the organisation of customer information. The ultimate results of this organisation are high levels of customer satisfaction and retention as witnessed in the organisation. The ability of an organisation to meet customer requests and respond to them in time depends on how organised is the approach to the collection and analysis of customer data. This evidently results to high levels of customer satisfaction. This result because of high levels of efficiency in customer managemen t strategies. From these results, it can be concluded that for an organisation to effectively gather and organise customer information, it requires to develop a customer relation management approaches. This allows an organisation to develop a comprehensive analysis of the customer on an individual basis. This is central to capturing relevant information in an approach that allows availability of the information from all departments in an organisation. Furthermore, the main benefit of CRM is to allow organisations to own and control information about its customers and not specific individuals or departments in an organisation. This is important in limiting the implications of employees exiting from an organisation where customer information is readily available for the replacement recruits as compared to the case where there was no CRM. Moreover, CRM is important in the sense that customer information can readily be pulled and reviewed. This is an essential ingredient in organisational efficiency. In fact, new employees can use the stored information to develop an effective background about the customer. More so, CRM allows an organisation to develop approaches of handling objectives such as customer retention, satisfaction, and loyalty at once as they are assessed in terms of their impact on the organisational efficiency of the firm. Implications of the study This investigation analysed how customer relationship management is used in Nefab Company. The analysis focussed on the application of CRM in the organisation with relation to available theories that focus on the consumer market. The analysis reveals that it is important for an organisation to focus on developing strong relations with its customers other than focusing on the consumer market loyalty. Development of customer relation automatically results to high levels of customer loyalty. However, this investigation is limited to information gathered by other investigators in reference to one organisation. Further studies need to be done using more than one organisation. The investigations should collect data using quantitative as well as qualitative methodologies to further enhance the available information on the research issue. Other areas that need to be analysed in future investigations are: Analysis of the effect of company culture on customer relations; Investigate on the approaches to evaluating customer loyalty; Examine how price and customer loyalty interact. References Chase, P., 2004. A success model for CRM integration, and how to avoid the most common mistakes, New Hampshire, USA: Scribe Software Corporation. Chen, I., Popovich, K., 2003. Understanding Customer Relationship Management: People Process and technology. Bradford, UK: MCB Up Limited. Curry, A. Kkolou, E., 2004. â€Å"Evaluating CRM Contribution to TQM improvement- across-case comparison† The TQM Magazine, 16(5), 314-324 Davids, M., 1999. â€Å"How to avoid the 10 Biggest Mistakes in CRM† Journal of Business Strategy, 20(6):22-26 Greenberg, P., 2004. CRM at the speed of light, essential CRM strategies for the 21st century. New York, NY: MCGraw Hill/Osborne. Nefab Group, (2013). Nefab’s History. Retrieved from http://www.nefab.com/History.aspx Nefab program Manager, (2012). Nefab Business Plan 2013-2017. Retrieved from http://www.nefab.eu/wp-content/uploads/2012/04/NEFAB-BUSINESS-PLAN-2013-2017-v-11.pdf Peppers, E. Rogers, S., 2001. â€Å"Maximising ROI from your customer based strategy† Insights report 2001. Rao, S., Perry, C., 2002. â€Å"Thinking about relationship marketing: where are we now†, Journal of business and industrial marketing, 17(7), 598-614 Wilson, R., 2006. â€Å"Developing new Business strategies in B2B markets by combining CRM concepts and online databases†. Customer Relations,16(1), 38 – 43 Xu, M. Walton, J., 2005. â€Å"Gaining Customer Knowledge through Analytical CRM†. Department of Strategy Business System, Portsmouth Business School. Portsmouth, UK: University of Portsmouth. Zikmund, W., McLeod R., Fayge, G., (2003). Customer Relationship Management: Integrating marketing Strategy and Information Technology. New York, NY: Wiley. Zineldin, M., 2006. â€Å"The royalty of loyalty: CRM, Quality and retention† Journal of consumer marketing, 23(7), 430-437. How to cite Customer Management: Nefab Company, Essay examples